Sprite – AI Spec Ad
A 45-second AI-generated spec commercial for Sprite: three friends in three locations, connected by on-screen messages, who meet up on a rooftop court.
This is a self-initiated concept created to show our approach. It was not commissioned by the brand shown.
About this spec ad
An unofficial, self-initiated commercial for Sprite Lemon-Lime, created with generative video. The film follows three characters through a laundromat, a home music studio and a rooftop basketball court. Floating phone and app graphics link their stories until they meet up and share a Sprite against the city skyline. [Owner to confirm or edit this description.]
Our role
[Your role: for example concept, script, shot breakdown, prompt writing, AI video generation, editing, motion graphics, colour grade.]
Creative approach
[The creative idea and the decisions behind it: for example why these three characters and locations, how the floating UI graphics connect the stories, and how the brand’s green is carried through every scene.]
Deliverables
- 45-second film
- Edit, motion graphics and colour grade
Platforms and formats
- 16:9, 1080p
Tools
- [AI video generator]
- [Editing software]
- [Upscaler, if used]
More work
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